How do you authentically' put a Pepsi into a UEFA Champions League moment - by using their number one football asset - The GOAT. The TVC shows Messi using his street smarts to grab an ice-cold can in a fun, irreverent way as his team enter the stadium. The insight for the film came from Messi's genuine and friendly interaction with his fans. And, of course, the taste of a Pepsi is irresistible even for Messi.