Nike | RDCY British 10K Journey

Run Dem Crew Youngers is a project initiated by east London music producer Charlie Dark that aims to provide a younger generation with the tools to change their lives through sport and creativity.

In this film, Nike Sportswear follows Olivier, Venetia, Skinny Macho and P-Casso for six weeks as they prepare to run the British 10K, Powered by Nike+.

From training sessions to hanging with friends; exploring their creativity and attending special events this film documents their journey to completing the UK’s most iconic road race.