Nike Fuelfest

To kick off the 2012 London Olympics, Nike wanted to stage a first-of-its-kind event that demonstrated the power of Nike Fuel. With NIKE+ FUELFEST Nike transformed a gig into a game and harnessed the energy of a music event, showing London’s young, urban audience that when it comes to Nike Fuel, everything counts.

The real-time data visualization at Battersea Power Station, framed as a friendly competition between boys and girls, encouraged the crowd to reach beyond their limits. 4,000 guests moved to the beat of performances from some of the biggest names in music. The harder the crowd danced, the more points were earned, powering the experience with live, real-time data aggregated from each person's Nike+ FuelBand.