Nike & AKQA Created the world’s first ‘access all areas’ elite football academy.
A Story of young athletes chasing their dream. A Living, breathing, 24/7 Programme exposing the realIties of the professional game.
Training sessions, player assessments, trials and matches were all broadcast via the Academy Facebook & Youtube channels.
For the athletes in the Academy it was a chance to go pro. For aspiring athletes looking in, they could follow the drama, The training and ask the coaching staff for 1-1 advice.
The Academy Pack. Product range inspired by the Academy.
Role: Creative Lead
(Strategy/Concepting/Art direction/Branding/video production)