AKQA & NIKE launched England Matters, a series of short films that helped change the countries perception of the England National Football team for the better.
England Matters: Episode 1. Daniel Sturridge and Alex Oxlade-Chamberlain
England Matters: Episode 2. Danny Welbeck and Tom Cleverly
England Matters: Episode 3. Wayne Rooney, Theo Walcott, Jack Wilshere and Ashley Cole
ROLE: CREATIVE LEAD
(Concepting/Branding/video production)