AKQA created the world’s first Ai gaming companion. The original concept was for an AI companion (Ally) for it’s Call of Duty franchise but came to life for one of Activision’s other games, Destiny.

Bungie, Activision, and AKQA announced the launch of the Destiny 2 Ghost skill for Alexa devices. Bringing to life the ultimate video game sidekick, putting gaming at the centre of the smart home, and creating the first-ever integrated voice companion in a live game experience.

AKQA designed a unique, innovative way to enhance the Destiny 2 experience, bringing the iconic character out of the game and into the living room.

(Concepting/art direction/branding/video production)